Food trucks
Food trucks, which are always seen whenever there is an event or event, were initially used very simply as a means to sell convenience food. However, in the late 1800s, the chuckwagon in the American West was the first to implement it, and since then, it has been used for events and events in each large city or major city. In Korea, the food truck industry was legalized around 2014, and since then, it has changed the landscape of the industry in earnest, attracting a lot of attention from consumers of all ages, and it can be said that it has created a consumer culture.
In the past, food trucks were just a simple means of selling food, but nowadays, food trucks have been transformed into glamorous and fashionable luxury trucks by combining branding, interior design, social promotion, and so on, and have a large customer base depending on the concept, such as fandom of the operator through YouTube or Instagram.
The role of food trucks
Because they don’t have a fixed location, they’re not tied to a specific area, and they can showcase their food and connect with people in a variety of places. Food trucks are also a fixture at local festivals and events, which means they’re always in front of customers, and they’re expanding opportunities for local small businesses to participate.
Experience more than food
Food truck operators aren’t just selling food; they’re also selling their experiences and stories beyond the world of cooking. For example, if you’re traveling to Japan and want to share your experiences with your customers through food, this can become cultural content.푸드트럭대여
Food trucks naturally create a festive atmosphere wherever they congregate. The colorful shapes, music, lights, and food smells create a unique experience and memory for consumers.
Add diversity
They’ve moved past the days of selling snacks and are now becoming full meals. In particular, Mexican tacos, pasta, Japanese tempura bowls, Vietnamese rice noodles, etc. are a window of opportunity to showcase a variety of international cuisines to customers. This diversity is driven by the personality of the operator and the company’s brand philosophy.
With this diversity, running a food truck can be a great option for young people, especially nowadays, when the challenges of self-employment, such as fixed costs and labor costs, have been higher than expected due to the pandemic, but food trucks can reduce the risk of these burdens, so it can be a good way for young people to start a business.
There are many things to consider, such as menu development, permits, sanitation, location restrictions, and if you have a festival or event coming up that is your main source of income, you may not be able to participate in it on time.
Sustainable culture
Recently, eco-friendly issues have continued to emerge in society, so using eco-friendly packaging, giving back to the community, and hiring socially disadvantaged people can be a part of value consumption for consumers.
Now, food trucks are changing into a platform that reflects lifestyles, expanding into urban cultural contents such as new brand experiences and daily records of content consumption.
Conclusion
It’s more than just a meal to satisfy hunger, it’s a cultural space with a story, a place where people and special places come together. Whether it’s a pleasure to watch, a pleasure to eat, or a pleasure to share, food trucks seem to be becoming a valuable part of the city’s bustling life.